MGT 300 - CHAPTER 7
CHAPTER 7 👉 STORING ORGANIZATIONAL INFORMATION
WHAT IS INFORMATION ?
💚 Information is everywhere in an organization
💛 Information is stored in databases
🔼 Database ⇝ Maintains information about various types of objects (inventory),
events (transactions), people (employees) and places (warehouses).
💙 Database models include :
🔼Hierarchical database model ⇝ Information is organized into a tree-like structure (using parent/child relationship) in such a way that it cannot have too many relationships.
🔼 Database ⇝ Maintains information about various types of objects (inventory),
events (transactions), people (employees) and places (warehouses).
💙 Database models include :
🔼Hierarchical database model ⇝ Information is organized into a tree-like structure (using parent/child relationship) in such a way that it cannot have too many relationships.
🔼Network database model ⇝ A flexible way of representing objects and their relationships
🔼Relational database model ⇝ Stores information in the form of logically related two- dimensional tables.
Entities and Attributes
Entity ⇝ A person, place, thing, transaction or event about which information is stored
Attributes (fields, columns) ⇝ Characteristics or properties of an entity class
Keys and Relationships
👾 Primary keys and foreign keys identify the various entity classes (tables) in the database.
🔼 Primary key 💨 A field (or group of fields) that uniquely identifies a given entity in a table.
🔼Foreign key 💨 A primary key of one table that appears an attribute in another table and acts to provide a logical relationship among the two tables.

🔼Relational database model ⇝ Stores information in the form of logically related two- dimensional tables.
Entities and Attributes
Entity ⇝ A person, place, thing, transaction or event about which information is stored
Attributes (fields, columns) ⇝ Characteristics or properties of an entity class
Keys and Relationships
👾 Primary keys and foreign keys identify the various entity classes (tables) in the database.
🔼 Primary key 💨 A field (or group of fields) that uniquely identifies a given entity in a table.
🔼Foreign key 💨 A primary key of one table that appears an attribute in another table and acts to provide a logical relationship among the two tables.

Potential relational database for Coca-Cola
Relational Database Advantages
👽 Database advantages from a business perspective include :
💕 Increased flexibility
💕 Increased scalability and performance
💕 Reduced information redundancy
💕 Increased information integrity (quality)
💕 Increased information security
Increased Flexibility
😺 A well-designed database should :
👉 Handle changes quickly and easily
👉 Provide users with different views
👉 Have only one physical view
✌ Physical view ↠ Deals with the physical storage of information on a storage device
👉 Have multiple logical views
✌ Logical view ↠ Focuses on how users logically access information
Increased Scalability and Performance
👀 A database must scale to meet increased demand, while maintaining acceptable performance levels.
👄 Scalability ⇝ Refers to how well a system can adapt to increased demands
👄Performance ⇝ Measures how quickly a system performs a certain process or transaction.
Reduced Information Redundancy
😃 Databases reduce information redundancy
🙈 Redundancy ⇝ The duplication of information or storing the same information in multiple places.
😃 Inconsistency is one of the primary problems with redundant information
Increase Information Integrity (Quality)
👯 Information Integrity ⇝ Measures the quality of information
👯 Integrity constraint ⇝ Rules that help ensure the quality of information
🔼 Relational integrity constraint
🔼 Business-critical integrity constraint
Increase Information Security
⇨ Information is an organizational asset and must be protected
⇨ Databases offer several security features including :
🔼Password ↠ Provides authentication of the user
🔼 Access level ↠ Determine who has access to the different types of information
🔼Access control ↠ Determine types of user access such as read-only access
Database management systems (DBMS)
- Software through which users and application programs interact with a database
Data-driven Web sites
. - An interactive Web site kept constantly updated and relevant to the needs of its customers through the use of a database.
Data-Driven Web Site Business Advantages
😃 Development
😃 Content Management
😃 Future Expandability
😃 Minimizing Human Error
😃 Cutting Production and Update Costs
😃 More Efficient
😃 Improved Stability
Business Intelligence in a data-driven Web site
Integrating Information among Multiple Databases
👀 Integration ⇝ Allows separate systems to communicate directly with each other
🔼Forward Integration - Takes information entered into a given system and sends it automatically to all downstream systems and processes.
🔼Backward Integration - Takes information entered into a given system and sends it automatically to all upstream systems and processes.
Building a central repository specifically for integrated information
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